Tanvi Patel is a music licensing executive and President/CEO of Crucial Music, a one-stop agency for licensing independent music to films, TV shows, and commercials. Crucial has placed songs in Academy Award-winning films like Brokeback Mountain and A Beautiful Mind and Emmy-winning TV shows like Six Feet Under, The Office, Vampire Diaries and Boardwalk Empire. She has also worked on music in national commercials for Toyota, DKNY Pure, Royal Caribbean and Jaguar.
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