What is a Retweet? Twitter’s Retweet (otherwise known as “RT”) feature helps you and others quickly share that Tweet with all of your followers. Learn how using this simple technique can help your band/music gain more fans and sell more music!
Read the whole article @ makeitinmusic
Myspace was once the king of social networks. When it arrived it brought with it someting rather revolutionary: a means for people to create, customise and update their own web pages very easily. Sites that let users do this are now ten-a-penny, but prior to Myspace becoming part of the web mainstream back in 2005-06, most people wanting to set up an online presence had to register a domain, then rely on dedicated software to create web content and FTP it up to a server. Not all punters – or indeed bands – could be arsed with this sort of thing, and Myspace’s content creation/management system (however clunky it may seem in retrospect) arguably represented a real step change in how people used the internet: instead of being passive consumers of content, web users could now generate it easily.
Read the whole article @ prescriptionmusicpruk
It’s no secret that the last decade has been tough for the music industry. Hit by piracy, recession and falling sales, record labels have shed artists and staff in an effort to stay afloat.
Costs have been cut in almost every area, with one glaring exception.
“What people tend to forget is there is a fixed cost in breaking artists,” said Mark Robinson, vice-president of Warner Music last year.
“On average, it still costs $1million (£621,000) to promote and launch a new band.”
It’s a big figure – incorporating the price of recording an album, styling a band, marketing their music and everything else that finally, hopefully, pushes an act into the mainstream.
But is there an alternative?
Read the whole article @ BBC
All inbound marketers will agree: more ‘Likes’ for your Facebook business page are quite nice. But when has ‘nice’ ever been enough? In and of itself, Likes are ultimately useless unless you’re successfully converting them into leads for your business. At the end of the day, the effectiveness of your marketing team is likely evaluated by metrics like traffic and leads. If your Facebook page has 500 fans but is generating no traffic or leads for your website, you really don’t have much to brag about. And if all that “engagement” you’re creating on your page isn’t contributing to your team’s goals, it’s essentially worthless.
The good news is, Facebook fans offer a great opportunity for lead generation if you know how to leverage them. As they say, it’s not size that matters — it’s how you use it. To get you well on your way to use Facebook effectively for lead generation, here are 6 guaranteed tactics for turning likes into leads.
Read the whole article @ hubspot
There’s been a lot of news that’s come out about Facebook Music, but I’ve noticed that a real important point has been missed in most of the coverage, particularly for independent musicians. Everything that was announced had to do with music discovery (Spotify, Rdio, etc.) and you just have to look at the new Ticker to see that more people will be sharing and discovering more music than ever before. THAT’S GREAT, but then what’s an independent artist to do once a fan discovers them on facebook? Streaming revenues alone are no way to make a living with your music, here are a few tips…
Continue reading →
It’s official: Google’s answer to Facebook is finally here with the launch of Google+ Brand Profiles. There’s only one major problem with that: Google+ is not Facebook. Scrawl those four words on a Post-It and stick it on your monitor or iPad until you memorize them. That’s the first step toward mastering Google+ for marketing.
This may be hard to believe. Google+ has been billed as a Facebook killer, its user homepage layout borrows heavily from Facebook, and now there are free self-service branded pages for marketers similar conceptually to what Facebook introduced in November 2007 – almost four years ago to the day. Despite all of this, Google+ is different. This is largely because Facebook the company has only one eponymous flagship product, and Google the company is using Google+ as both a networking hub and a social layer across its diverse suite of digital products.
We all struggle with this. You’ve got several hundreds (or thousands) of fans on Facebook but none of them are engaging with you. What’s the point of a Facebook Page if noboby is using it? How many true blue fans do you really have? Here are some tips to make your already existing fans, fans for life.
Two months ago, I began implementing Ariel Hyatt and Carla Lynne Hall’s strategy to increase my Twitter following, as laid out in their book Musician’s Roadmap to Facebook and Twitter. The basic idea is to follow potential fans in the hope that they will follow back. I discovered that the more selective I am in choosing who to follow, the more likely I am to connect with people who may become genuine fans. I’ll share my process and results below.
Julia Rogers: I appreciate you re-posting this. Thanks!
I would also add a tip abou...
Brent Kietzer: Your site is really great. Keep going that way....
Ignacio Spitz: Thank you for providing really informative reviews on your website. Ho...
custodia chitarra elettrica: Hi, this is a great post! Thanks.....
Marco: ta for linking back...