All inbound marketers will agree: more ‘Likes’ for your Facebook business page are quite nice. But when has ‘nice’ ever been enough? In and of itself, Likes are ultimately useless unless you’re successfully converting them into leads for your business. At the end of the day, the effectiveness of your marketing team is likely evaluated by metrics like traffic and leads. If your Facebook page has 500 fans but is generating no traffic or leads for your website, you really don’t have much to brag about. And if all that “engagement” you’re creating on your page isn’t contributing to your team’s goals, it’s essentially worthless.
The good news is, Facebook fans offer a great opportunity for lead generation if you know how to leverage them. As they say, it’s not size that matters — it’s how you use it. To get you well on your way to use Facebook effectively for lead generation, here are 6 guaranteed tactics for turning likes into leads.
Read the whole article @ hubspot
There’s been a lot of news that’s come out about Facebook Music, but I’ve noticed that a real important point has been missed in most of the coverage, particularly for independent musicians. Everything that was announced had to do with music discovery (Spotify, Rdio, etc.) and you just have to look at the new Ticker to see that more people will be sharing and discovering more music than ever before. THAT’S GREAT, but then what’s an independent artist to do once a fan discovers them on facebook? Streaming revenues alone are no way to make a living with your music, here are a few tips…
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