Social media creates the appearance that each of your fans holds the same weight, be it one ‘like’, one ‘follow’, or one ‘friend’. This couldn’t be further from the truth.
Your fans are all different.
The fact is that you will run into a wide range of fans; some of whom are really just friends supporting you (because that’s what friends do, dammit!), meanwhile others will be dedicated super fans who actively evangelize your music to others. Of course, most of your fans will fall somewhere in between these two extremes.
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