25 music publicity tips from the mind of a publicity genius… Howard Bloom
The following information is summarized and improvisedfrom an interview with the legendary music publicist and father of modern music publicity… Howard Bloom in the “Billboard Guide to Music Publicity” (out of print book)
Howard Bloom (now a retired music publicist and well known author of books such as the Lucifer Principle) is responsible for the publicity for such legendary artists and bands as: ZZ Top, Prince, Talking Heads, Billy Joel, Billy Idol, REO Speedwagon, George Michael, and countless other artists.
Read the whole article @ musicbizadademy
Tanvi Patel is a music licensing executive and President/CEO of Crucial Music, a one-stop agency for licensing independent music to films, TV shows, and commercials. Crucial has placed songs in Academy Award-winning films like Brokeback Mountain and A Beautiful Mind and Emmy-winning TV shows like Six Feet Under, The Office, Vampire Diaries and Boardwalk Empire. She has also worked on music in national commercials for Toyota, DKNY Pure, Royal Caribbean and Jaguar.
It’s easier than ever to release your music to the world. And there is now a wealth of online services that will help you promote, distribute, and share your music. But even though musicians can release material whenever they want—and many fans are happy with the idea that they can download singles—the press, fans, radio stations, podcasts, and even digital distribution stores still ask the same question: “When’s your next album coming out?”
A little while ago, someone around FanBridge HQ wanted to see the top 50 subject lines of the past year (based on open rates). While there wasn’t one clear winning subject line to solve all of your open rate woes, we did spot a few patterns and put together this list of simple guidelines for crafting better subject lines.
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