Meet Zachary Cepin, a booking agent for Bay Area agency High Road Touring. For the past ten years, High Road has helped many high-profile artists develop or maintain their live-music careers, including Lucinda Williams, OK Go, Robyn Hitchcock, Wilco, and dozens of others. Cepin puts together tours for his bands like puzzle pieces, making sure that the routes make sense and will help artists build their fan bases while hopefully turning a profit in the process. He negotiates dates, terms, and guarantees with club bookers all over the map. Here, Cepin offers advice to bands that want to play great shows on the road and gain more exposure without breaking the bank.
Read the whole article @ emusician
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