It’s no secret that the last decade has been tough for the music industry. Hit by piracy, recession and falling sales, record labels have shed artists and staff in an effort to stay afloat.
Costs have been cut in almost every area, with one glaring exception.
“What people tend to forget is there is a fixed cost in breaking artists,” said Mark Robinson, vice-president of Warner Music last year.
“On average, it still costs $1million (£621,000) to promote and launch a new band.”
It’s a big figure – incorporating the price of recording an album, styling a band, marketing their music and everything else that finally, hopefully, pushes an act into the mainstream.
But is there an alternative?
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